Concentric SEO practices

8 Old School SEO Practices That Are No Longer Effective

Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today’s Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives. Click on the whiteboard Read more about 8 Old School SEO Practices That Are No Longer Effective[…]

Concentric SEO competitive analysis

How to Do a Competitor Analysis for SEO

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding Read more about How to Do a Competitor Analysis for SEO[…]