Concentric mobile local SEO

To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments

Today’s highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by optimizing mobile experiences to deliver real-time value to these customers. Brian Solis on September 18, 2017 Impatience is a virtue. This just might be the mantra for today’s connected consumer. They live in an on-demand economy Read more about To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments[…]

Concentric digital email marketing

2017 Email Marketing Industry Report: What’s driving today’s marketers?

As marketers, we navigate an ever-changing landscape of channels, trends and strategies to be successful — and email marketing is at the center of it all. Emma surveyed 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about? What are they concerned about? What are Read more about 2017 Email Marketing Industry Report: What’s driving today’s marketers?[…]

Concentric SEO practices

8 Old School SEO Practices That Are No Longer Effective

Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today’s Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives. Click on the whiteboard Read more about 8 Old School SEO Practices That Are No Longer Effective[…]

Concentric SEO competitive analysis

How to Do a Competitor Analysis for SEO

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding Read more about How to Do a Competitor Analysis for SEO[…]